Chestnut · 品牌合作Chestnut · Media Kit

2026

创作者 · 数字游民 · 一人公司Creator · Digital nomad · One-person business

Hi，我是 Chestnut（栗子）— 环球旅居中搭建一人公司的内容创作者。Hi, I’m Chestnut (Zoe) — a creator building a one-person business on the road.

环球旅居第 5 年 · 全网 180K+ 粉丝 · 合作品牌包括 Longchamp、Jabra、AG1、字节跳动、Kimi 和支付宝。5 years on the road · 180K+ following · past partners include Longchamp, Jabra, AG1, ByteDance, Kimi, and Alipay.

品牌合作 ¥15,000 起Brand sponsorships from $2,200

适合：大模型、AI 创作工具、远程工作产品、一人公司基础设施、网站 / 支付 / 自动化服务。Best fit: AI tools, creator tools, remote-work products, one-person business infrastructure, and website/payment/automation services.

我擅长把产品自然放进创作者一人公司的真实场景：内容生产、AI 工作流、网站搭建、收款、自动化、远程办公和线上生意。I help brands show up inside a creator-led one-person business: content production, AI workflows, website setup, payments, automation, remote work, and online business.

联系合作Work with me 查看案例See case studies 官方简介Official bio

Chestnut swimming with fish — 2025 · 老挝琅勃拉邦2025 · Luang Prabang, Laos

Chestnut at Belém Tower in Lisbon — 2025 · 葡萄牙里斯本2025 · Lisbon, Portugal

为什么选择 ChestnutWhy shortlist Zoe

01

精准的中文创作者受众A focused Chinese creator audience

触达正在使用内容、AI 和产品搭建一人公司的中文用户。Reach Chinese-speaking creators building one-person businesses with content, AI, and products.

02

产品进入真实使用场景Products inside real workflows

让工具自然出现在创作、收款、网站、自动化和远程办公流程里。Place products naturally inside creation, payments, websites, automation, and remote-work routines.

03

一次创作，跨平台分发One story, cross-platform distribution

根据不同平台文化改写同一条故事，而不是简单复制粘贴。Adapt one core story to each platform instead of reposting the same asset everywhere.

受众与触达Audience & reach

180K+

触达一群正在用内容、AI 和远程工作重建工作方式的中文创作者。reaching Chinese-speaking creators who are rebuilding how they work with content, AI, and remote work.

Chestnut on the coast in Dahab — 2025 · 埃及达哈卜2025 · Dahab, Egypt

500K+

Avg monthly reach / 月均触达

10K+

Avg monthly engagement / 月均互动

六个平台Six channels

六个平台，同一个清晰人设。Six accounts, one voice.

受众快照Audience snapshot

65%

Women / 女性

90%

Chinese / 中文受众

65%

25–39 yrs / 年龄段

小红书受众洞察RedNote insight

有消费能力、重视品质和真实体验的女性用户。Quality-driven millennials with disposable income.

小红书受众中 79% 为女性，50%+ 年龄在 25–35 岁，她们会在购买前主动搜索、比较和判断。On RedNote, 79% are women and 50%+ are aged 25–35 — an audience that researches and compares before buying.

RedNote · Profile

RedNote audience — Fan Data — RedNote · Fan Data

合作方式Ways to work together

从一条定制视频，到跨平台内容组合。From one custom video to a cross-platform content campaign.

每次合作都从观众真正关心的问题出发，让品牌自然进入 Chestnut 原本就会分享的教程、工作流和真实生活场景。Each collaboration starts with a question the audience already cares about, with the brand integrated naturally into tutorials, workflows, and real-life stories Chestnut would genuinely share.

Chestnut working beside a rice field in Siargao — 2026 · 菲律宾锡亚高2026 · Siargao, Philippines

01

定制品牌视频Custom brand video

围绕品牌与受众共同关心的问题，定制一条由 Chestnut 出镜的原创内容。An original, creator-led video built around a question shared by the brand and its audience.

目前主要以教程和真实工作流为主，让产品自然进入创作、一人公司或远程工作的实际场景。Most collaborations use tutorials and real workflows, placing the product naturally inside creation, one-person business, or remote-work scenarios.

02

跨平台内容组合Cross-platform content campaign

将同一条核心内容，按不同平台的内容习惯重新编辑与表达。One core story, adapted to how audiences watch and engage on each platform.

可组合小红书、B站、视频号、公众号和 YouTube，具体平台按项目确认。Campaigns can combine RedNote, Bilibili, WeChat Channels, WeChat Official Account, and YouTube, with platforms confirmed per project.

精选案例Selected work

案例 01 · 跨平台 CampaignCase 01 · Cross-platform campaign

一个创业故事，成为五个平台的内容资产。One founder story, turned into content assets for five platforms.

以“如何注册香港 / 新加坡公司、搭建赚美金线上生意”为主线，把 Osome 自然放进真实创业流程，并针对各平台重新剪辑与表达。A build-in-public story about incorporating in Hong Kong / Singapore and earning USD, with Osome embedded in the real founder workflow and re-edited for each platform.

Osome

面向创业者的公司注册、会计与合规服务平台。Incorporation, accounting, and compliance for founders.

1M+

Impressions

478K+

Views

70K+

Engagement

Campaign 输出Campaign outputs

Osome WeChat Channels — WeChat · 25K plays

Osome on Bilibili — Bilibili · 87K views

“We really appreciate how smooth everything has been and are excited to continue working together.”
Osome

Le Pliage backpack — on the road — 2026 · 中国云南丽江2026 · Lijiang, Yunnan, China

Longchamp Le Pliage — breaking free from age anxiety — RedNote · 22K views

案例 02 · 品牌故事Case 02 · Brand storytelling

法国经典皮具品牌，1948 年创立于巴黎，以 Le Pliage 系列闻名。French maison of premium leather goods — founded in Paris, 1948; known worldwide for the iconic Le Pliage bag.

“不被年龄焦虑困住” — 一条击中情绪的 1 分钟短片。“Breaking free from age anxiety” — a 1-minute short that hit a nerve.

用 Le Pliage 双肩包作为我 5 年旅居里的“移动办公室”，把品牌自然放进自由、移动和工作方式的叙事。很多评论说：“你说出了我的感受。”Storytelling short featuring the Le Pliage backpack as my “mobile office” through 5 years of travel — symbolizing freedom, movement, and effortless Longchamp style. Tons of comments said “you said exactly what I feel”.

69K

Impressions

22K

Views

2.5K

Engagement

“Chestnut’s storytelling feels cinematicyet real — she brings brand values to life in a way that’s emotional, personal, and deeply relatable.”
Longchamp

合作品牌Brand partnerships

已与 20+ 品牌合作，覆盖创作者工具、线上生意与生活方式。20+ partnerships across creator tools, online business, and lifestyle.

Chestnut at an arched doorway — 2026 · 中国云南丽江2026 · Lijiang, Yunnan, China

联系合作Work with me

一起做一条值得看第二遍的内容。Let's make something worth watching twice.

品牌合作、内容植入、媒体采访或活动邀约，可以通过微信或邮件联系。报价根据合作范围确认，通常从 ¥15,000+ 起。For collaborations, brand deals, or press — reach out via WeChat or email. Rates available on request, typically from $2,200+ depending on scope.

可远程合作 · 可沟通国际品牌旅程Remote collaborations · International brand trips

Email: chestnutzoe@foxmail.com
WeChat: chestnut_zoe
Website: chestnutzoe.com

Chestnut · 栗子

数据更新于 2026 年 7 月All data current as of Jul 2026